DPA Life coaching
Professional Training & CoachingAbout us:


We aim to help and empower others to make, meet and exceed personal and professional goals. This can include excelling in the workplace, becoming happy and fulfilled at home, exploring your potential and achieving ambitions. Life coaching is about objectivity, structure and empowerment of the client, we believe that clients must be given the power to help themselves. We will gently encourage you to explore how to make positive changes in your life, always offering support and feedback to help you to stay focused on your goals. By harnessing techniques based on core psychological principles and intuition, we can provide clients with the tools to confidently face difficult situations and push past emotional barriers. 

A life coach is not an 'agony aunt' - he or she will never attempt to tell you what to do. Life coaching is about objectivity, structure and empowerment, not instruction or indoctrination. Clients are given the power to help themselves. Offering advice, opinions and judgements would undermine some of the basic principles behind life coaching, which include:


Subjectivity: we all have different perspectives of the world - no one perspective is 'right' or 'wrong', but some perspectives are restrictive and can stop a person becoming who they want to be.

Empowerment: it is within everyone's capability to adjust the limits of their own perspective. With the help of life coaching, anyone can learn to open their mind if they wish.

Guidance: there is a difference between an instructor and a guide. An instructor shows a person exactly what to do, whereas a guide provides the tools and support a person needs to do something for themselves. A life coach is a guide, not an instructor.


Specialties including but not limited to:

Life Coaching, Career Coaching, Workplace Training, Hypnosis for anxiety relief, Hypnosis for confidence, Facilitation & Public Speaking Training and MBTI

“We cannot solve our problems with the same thinking we used when we created them.”
Albert Einstein.


John Williamson is a Coach, Trainer and Facilitator who for over 20 years has worked with clients from small business holders, to recognised corporate brands such as B.T, Marks & Spencer, Debenhams, Next and Tesco, to private individuals from all walks of life.

 He has delivered developmental training workshops for Coaching & Goal setting, Team Leading, Understanding Team Dynamics and Facilitation Training.
John has successfully coached individuals to achieve their goals, whether they might be business oriented or life value. He has assisted clients to overcome their barriers and make the positive changes they need to get the results they require. 

Johns ethos is based around coaching and utilises a variety of NLP techniques to help the client and enrich the process. This can include anchoring, hypnotism, reframing and values mapping.  As with everything, there is not a one shoe fits all approach there are many more techniques that can enrich the coaching process to help the client achieve their results.






EST: 1986



Call us on: